More and more, people searching on Google don’t even click on links to websites. Instead, they find all the information they need on the search result page – either in the 3-pack, the business listing or the Frequently Asked Questions section. These are called ‘No Click Searches’ and they are changing the way consumers find the information they are looking for.
What does that mean for your business? Well…it likely means that all of that work you put into your website may have been misplaced. The good news is that with a strategy and a plan, you can dramatically improve your GMB performance and grow your business significantly.